Every morning the system reads your report, then balances bids and placement multipliers together — raising, cutting, pausing, harvesting winners and re-targeting across all your markets. It takes care of everything; the only thing left to you is making more ads. You keep one simple control: a dial from Soft to Aggressive.
Not a dashboard you have to babysit — an engine that works your account end to end, tuned specifically for how KDP ads actually make money.
Works specially with low-bid, wide-net lottery-style campaigns — keeping the cheap-click net open while feeding the winners more.
Keyword bids and placement multipliers are tuned together, not in isolation — so the two never stack up and overspend, and budget lands where it converts.
Bids are set from a rolling 30-day window — not yesterday's luck — so every decision is driven by data, not emotion. Small moves run every day, always aimed at your long-term goal.
Soft → Aggressive. Trade ACoS for sales volume in one click — globally, or per country, portfolio or campaign.
See per-campaign ACoS and blended TACoS side by side, judged against a KDP break-even (default 80%, adjustable per account) — because ads also drive KENP page reads & read-through.
Every campaign, keyword and target sorted into buckets — so you see exactly where you're bleeding money and where there's money to make.
Every morning the tool works your account end to end. You don't touch bids, placements, search terms or negatives — it does all of it. The only thing left in your hands is creating more ads when you feel like growing.
Broad and low-bid lottery campaigns cast a wide net to discover what sells. Proven search terms graduate into tight exact-match targets, where they earn most at the lowest ACoS.
Each target's bid is raised when it converts and trimmed when it wastes — small daily moves read off the rolling 30-day picture, never a single day's noise.
Top-of-search, rest-of-search and product-page multipliers are balanced together with the base bid — so the two never stack up and overspend. One coordinated decision, not two blind ones.
After a change, a target rests through a cool-down before it's touched again, giving the data time to settle. No thrashing, no chasing ghosts.
Low-bid lottery campaigns are nudged up and down continuously to catch the cheapest clicks and hold the best ACoS — the wide net stays profitable.
Bids, placements, negatives, harvesting and pauses are all handled for you. Set the dial for aggressiveness; add more ads only if you want to scale.
Most authors do one of two losing things: react to yesterday — one lucky sale or one dead day — or set bids once and forget them for months. The Autopilot does neither. It makes small, data-driven moves every day, judged on a rolling 30 days.
A single day is mostly luck. Every bid is judged on the rolling last 30 days, so each decision rests on a real pattern — never a knee-jerk reaction to one result, good or bad.
Instead of rare, drastic swings, bids and placements are nudged a little each day toward your long-term ACoS goal. Tiny corrections compound; nothing lurches.
The tool doesn't panic after a slow morning or get greedy after a good one. It holds the line on your targets with a patience a human rarely manages by hand.
After it moves a target it lets the data settle before touching it again — so you never thrash a keyword or chase ghosts on a single day's numbers.
Daily discipline on a 30-day window keeps ACoS steady and spend efficient month after month. The edge isn't one clever change — it's never drifting.
Because it runs on data and runs itself, the optimization keeps happening on your busiest weeks — exactly when hand-tuning would slip.
By default every market uses your global dial. Override a country, a portfolio, or a single campaign only where you want something different — the most specific setting always wins. Set any ACoS goal from 0 to 99%. Each level shows how it's performing and lets you set its target, right next to each other.
Campaigns, keywords and targets are each tagged against your break-even, so waste and opportunity are impossible to miss:
Use Publisher Champ? Upload your Book Stats export to see per-book royalty, ad spend and net profit — rolling last 30 days — combining Amazon, Facebook, BookBub and external channels, with blended TACoS. Not required: the ads dashboard works fully without it.
Your data is pulled from Amazon in the background and cached, so your dashboard loads instantly with reliable rolling-30-day figures — no waiting on a live report every time you open it.
Connect securely with your own Amazon login. You stay in control of what changes and when — nothing is touched without your dial and your targets.
This is built specifically for Amazon KDP — where an ad earns on the paid sale plus KENP page reads and read-through, which is why break-even runs higher than normal retail. Two illustrative examples (every account differs, but this is the kind of shift the engine drives):
A romance author with a 6-book series and ~120 campaigns across US, UK, DE and CA. Bids tweaked by hand every few weeks; winners and money-pits buried in spreadsheets; ACoS drifting up whenever life got busy.
Connect once. Every morning the engine reads the last 30 days, trims the money-pits, feeds the winners, harvests search terms into exact and balances placements — across all four markets. She sets one dial and writes the next book.
A nonfiction author with 3 evergreen titles — productivity and personal finance — running ~45 campaigns in the US and UK. Competitors keep bidding up the category keywords, a pile of ASIN product-targets she can't tell apart, broad campaigns quietly leaking spend.
The engine holds every keyword and product-target to her break-even, trims the broad terms that don't convert, graduates proven search terms into exact, and keeps bids off the day-to-day roller-coaster — so an evergreen backlist earns steadily in the background.
Connect and see everything at no cost. When you want the engine to run your ads for you, turn on Autopilot — one price, no limits on campaigns, countries, portfolios, keywords or books.
Same price whether you run $500 or $50,000 a month in ads. No per-campaign or per-market fees, ever.
Connect your Amazon Ads account and see your real last-30-days across every market in minutes.
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