Your ads run at exactly the aggressiveness you choose. Every morning the system reads your report, then balances bids and placement multipliers together — raising, cutting, pausing, harvesting winners and re-targeting across all your markets. It takes care of everything; the only thing left to you is making more ads. You keep one simple control: a dial from Soft to Aggressive.
Not a dashboard you have to babysit — an engine that works your account end to end, tuned specifically for how KDP ads actually make money.
It works off your complete Amazon report — every search term, placement and target across 30 days — not a thin campaign-level summary. And it knows a book ad earns on the sale plus KENP page reads & read-through, so it holds each keyword to your true break-even, far higher than normal retail. That's the difference: generic ad tools judge KDP ads on paid sales alone and cut your winners too early — this one doesn't.
Works specially with low-bid, wide-net lottery-style campaigns — keeping the cheap-click net open while feeding the winners more.
Decide when a losing keyword or campaign gets paused: it must rack up both a number of clicks and a wasted-spend amount you choose, with zero orders, before it's cut — so nothing dies on a thin test. Default 15 clicks / $10; dial it to 10 to trim losers fast or 20 to give ads more room. One setting, applied to keywords and campaigns alike. Preset out of the box — change nothing and it just works.
Low-bid lottery, multi-book cluster and video campaigns get a CPC cap set as a % of that book's own royalty — so it adapts to what you sell. A low-royalty coloring book gets a tighter cap; a high-royalty nonfiction title gets more room; fiction lands in between — no fixed numbers tuned to someone else's catalog. When a campaign's cost-per-click drifts above its cap, it's bid back down before ACoS climbs. Prefer a hard number? Set a fixed $ per ad type and it wins. Video stays lowest — it converts differently per click. Three dials in the Max bid ceiling panel; on by default, one checkbox each to switch off. Ships with proven defaults — keep them, or type your own numbers, even per marketplace when you run in several countries.
Run seasonal books? Switch an old winner back on for its season and the engine won't pause it during a configurable grace period (default 14 days) — because its past success is older than the report window and needs a fair ramp before it's judged. Turn a proven Q4 or January campaign back on and let it warm up without getting cut too early.
Keyword bids and placement multipliers are tuned together, not in isolation — so the two never stack up and overspend, and budget lands where it converts.
Bids are set from a rolling 30-day window — not yesterday's luck — so every decision is driven by data, not emotion. Small moves run every day, always aimed at your long-term goal.
Soft → Aggressive. Trade ACoS for sales volume in one click — globally, or per country, portfolio or campaign.
Tag each book's genre and the engine leans in before its season and eases off after — personal-development in January, coloring & children's for the holidays, education at back-to-school, horror for Halloween — with a general Q4 surge for every book and per-market events (Black Friday, Prime Day, Diwali in India, Boxing Day in the UK). Over time it even learns your own year-over-year curve. All inside your break-even and bid caps — one switch to turn on, and off.
Flip any country, portfolio, campaign or keyword to Off and the engine leaves it completely alone — bids, pauses, negatives, harvesting and all. Hand-tune the few you want to fuss over while it runs the rest. You're never locked in.
Set a hard ceiling so no bid can exceed a share of the book's per-sale royalty — the classic rule is 10% ≈ 10 clicks to break even ($10 royalty → $1.00 max bid). Royalties come straight from your Publisher Champ data, with a separate cap for e-books that you can include or leave out entirely, plus per-book overrides. A bid can never run past what the book actually earns, no matter what Amazon suggests you spend — a ceiling only, so the engine still bids below it on your ACoS target.
See per-campaign ACoS and blended TACoS side by side, judged against a KDP break-even (default 80%, adjustable per account) — because ads also drive KENP page reads & read-through.
Every campaign, keyword and target sorted into buckets — so you see exactly where you're bleeding money and where there's money to make.
Every morning the tool works your account end to end. You don't touch bids, placements, search terms or negatives — it does all of it. The only thing left in your hands is creating more ads when you feel like growing.
Broad, phrase, auto and lottery campaigns cast a wide net. When a search term proves itself, it's graduated into that book's exact campaign and negatived in the source, so you never pay twice. It routes each winner by the book it converted for — so lottery and multi-book campaigns split to the right place on their own. A Graduation panel shows what's moving where, and flags any book that still needs an exact campaign to catch its winners. Prefer to keep winners in their discovery campaigns? Graduation is a switch — turn keyword or video graduation off, or keep any one campaign as a pure discovery net, while bids stay fully managed.
Each target's bid is raised when it converts and trimmed when it wastes — small daily moves read off the rolling 30-day picture, never a single day's noise.
Top-of-search, rest-of-search and product-page multipliers are balanced together with the base bid — so the two never stack up and overspend. One coordinated decision, not two blind ones.
After a change, a target rests through a cool-down before it's touched again, giving the data time to settle. No thrashing, no chasing ghosts.
Low-bid lottery campaigns are nudged up and down continuously to catch the cheapest clicks and hold the best ACoS — the wide net stays profitable.
Bids, placements, negatives, harvesting and pauses are all handled for you. Set the dial for aggressiveness; add more ads only if you want to scale.
Most authors do one of two losing things: react to yesterday — one lucky sale or one dead day — or set bids once and forget them for months. The Autopilot does neither. It makes small, data-driven moves every day, judged on a rolling 30 days.
A single day is mostly luck. Every bid is judged on the rolling last 30 days, so each decision rests on a real pattern — never a knee-jerk reaction to one result, good or bad.
Instead of rare, drastic swings, bids and placements are nudged a little each day toward your long-term ACoS goal. Tiny corrections compound; nothing lurches.
The tool doesn't panic after a slow morning or get greedy after a good one. It holds the line on your targets with a patience a human rarely manages by hand.
After it moves a target it lets the data settle before touching it again — so you never thrash a keyword or chase ghosts on a single day's numbers.
Daily discipline on a 30-day window keeps ACoS steady and spend efficient month after month. The edge isn't one clever change — it's never drifting.
Because it runs on data and runs itself, the optimization keeps happening on your busiest weeks — exactly when hand-tuning would slip.
Amazon's sales and attribution only settle about once a day, and a bid needs enough clicks to prove whether a change worked. So the Autopilot moves once daily — never chasing the hour-to-hour noise that makes other tools overspend. One calm, decisive move beats a hundred nervous ones.
Pick the exact time and city it runs — 6am in New York, Los Angeles, London, Stockholm, Sydney, anywhere. Every author's account fires at their own local time, so the daily optimization lands when it suits you, not on someone else's schedule.
By default every market uses your global dial. Override a country, a portfolio, or a single campaign only where you want something different — the most specific setting always wins. Set any ACoS goal from 0 to 99%. Each level shows how it's performing and lets you set its target, right next to each other.
Campaigns, keywords and targets are each tagged against your break-even, so waste and opportunity are impossible to miss:
Use Publisher Champ? Upload your Book Stats export to see per-book royalty, ad spend and net profit — rolling last 30 days — combining Amazon, Facebook, BookBub and external channels, with blended TACoS. Not required: the ads dashboard works fully without it.
KDP ads earn on the sale plus KENP page reads and series read-through — so break-even differs per title. Connect your Publisher Champ book data once and the engine automatically targets each book's own break-even ACoS — no per-campaign math, no one-size-fits-all guess.
See your real net profit and ROI (after royalties and read-through, across Amazon, Facebook, BookBub and external), plus ACoS and TACoS, updated daily. Finally know whether your ads actually make money — per book and overall — not just what they spend.
Don't want to build a report in Amazon? You don't have to. Switch Report source to “Pull from Amazon automatically” and the cloud fetches a fresh 90-day report straight from your connected account every morning and runs the engine — nothing to create, download, email or upload, ever. Prefer to feed your own report? Keep the default and it's used first, with the automatic pull standing by as a backup so a day is never missed.
The three Publisher Champ exports (book list, Power Table for the royalty ceiling, Book Stats for profit) are a quick manual upload whenever you want to refresh them. Want zero clicks? If you use an assistant that can drive your browser on a schedule — like Claude — it can download and upload all three every morning before your daily apply, so break-even, bid ceiling and profit stay current on their own. Optional either way: the engine runs fully without them.
Your data is pulled from Amazon in the background and cached, so your dashboard loads instantly with reliable rolling-30-day figures — no waiting on a live report every time you open it.
Connect securely with your own Amazon login. You stay in control of what changes and when — nothing is touched without your dial and your targets.
Install KDP Ads Autopilot on your iPhone or Android in one tap — free. See your whole account, the health of every campaign and keyword, and the exact plan the engine recommends, right from your home screen. Viewing is free; applying the changes is part of Autopilot — the free app shows you everything without touching your account.
Open this site on your phone, then “Add to Home Screen” (iPhone) or tap “Install” (Android). It opens full-screen like a real app and updates itself — nothing to fetch from an app store.
This is built specifically for Amazon KDP — where an ad earns on the paid sale plus KENP page reads and read-through, which is why break-even runs higher than normal retail. Two illustrative examples (every account differs, but this is the kind of shift the engine drives):
A romance author with a 6-book series and ~120 campaigns across US, UK, DE and CA. Bids tweaked by hand every few weeks; winners and money-pits buried in spreadsheets; ACoS drifting up whenever life got busy.
Connect once. Every morning the engine reads the last 30 days, trims the money-pits, feeds the winners, harvests search terms into exact and balances placements — across all four markets. She sets one dial and writes the next book.
A nonfiction author with 3 evergreen titles — productivity and personal finance — running ~45 campaigns in the US and UK. Competitors keep bidding up the category keywords, a pile of ASIN product-targets she can't tell apart, broad campaigns quietly leaking spend.
The engine holds every keyword and product-target to her break-even, trims the broad terms that don't convert, graduates proven search terms into exact, and keeps bids off the day-to-day roller-coaster — so an evergreen backlist earns steadily in the background.
We've been publishing‑house authors since 2009 and on Amazon KDP since 2011 — writing our nonfiction the classical way, real craft, not churned‑out filler. Today we run a six‑figure (USD) KDP business, and this is the exact engine we run on our own ads every morning. We built it because we needed it.
Six-figure (USD) Amazon KDP sales and a literary agent behind us. The engine is proven on our own money, every single day — not a demo.
Our books are out with publishing houses in Spanish, Polish, Slovenian and Romanian — Italian next — including Urano in Spain.
Audiobook editions through RB Media. We know first-hand how KDP ads drive sales, KENP page-reads and read-through across every format.
Lifebalance AB is a listed member of the Amazon Ads Partner Network. You connect through Amazon's official Ads API — inside their ecosystem, not around it — so your account stays secure and in your hands. See our listing →
Connect and see everything at no cost. Turn on Autopilot when you want the engine to run your ads for you — a flat monthly price for your ad-spend band, nothing per campaign, country, keyword or book. Pay yearly and save 30%.
Your band is picked automatically from your real ad spend when you connect — no guessing. If your spend grows into the next band, we move you up at your next renewal, never mid-month. No per-campaign or per-market fees, ever.
Free onboarding, if you want it. New to this or just want a hand? We'll walk you through the whole setup 1:1 over Zoom at no cost — connect your account, get your books in, and leave it running. Just ask after you sign up.
Refer another author, or share it with your audience, and earn 20% of their subscription every month for 12 months — recurring commission, not a one-off. Free to join, and there's a ready-made page with your link and the details.
Join the affiliate program →Most Amazon ads software is made for physical-product sellers and judges every ad on the paid sale alone. KDP is different: a book ad also earns through KENP page reads and series read-through, so your true break-even runs far higher — which is exactly why the general tools cut your winners too early. KDP Ads Autopilot is built specifically for how Amazon KDP ads actually make money.
Holds every keyword to your true break-even — the paid sale plus KENP read-through — not the retail ACoS a generic Amazon PPC tool assumes.
Purpose-built for the low-bid, wide-net lottery campaigns KDP authors rely on — keeping the cheap-click net open while feeding the winners more.
Proven customer search terms from your Sponsored Products for books campaigns are harvested into each book's exact campaign automatically, across every market, so your best keywords compound instead of leaking spend.
Product targeting often out-earns keywords for books — but a pile of ASIN targets is impossible to judge by eye. Every product target is held to the same true break-even as your keywords, so the comparable titles that actually sell your book get fed and the rest get cut.
Connect your Amazon Ads account and turn on Autopilot. The engine reads your report daily and manages bids, placements, pauses, negatives and keyword graduation across every market — you just set one dial from Soft to Aggressive.
Because KDP ads also earn through KENP page reads and read-through, break-even runs much higher than normal retail — often around 80% or more. The engine judges every keyword against your own true break-even, adjustable per account.
Cut what wastes and feed what converts — every day, on enough data to be real. The engine trims bids on targets running past your break-even, raises them where they convert, negatives the search terms that never do, and balances placement multipliers so the two never stack up and overspend. All judged on a rolling 30 days, not yesterday.
Yes — US, UK, DE, CA, AU and more are managed together from a single connection, each on its own local schedule.
Only when you tell it to. Viewing is free and read-only; live bid changes run only after you enable Autopilot, and you can flip any campaign or keyword to Off to hand-tune it.
No. Connect once, choose "Pull from Amazon automatically," and the cloud fetches your report and runs the engine each morning — nothing to download, upload or code.
Seeing your whole account is free. Autopilot starts at $99/month, priced by your ad-spend band — no per-campaign or per-market fees. Pay yearly and save 30%. Free 1:1 onboarding if you'd like a hand getting set up.
Connect your Amazon Ads account and see your real last-30-days across every market in minutes.
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